The 6PM Season Festival opened with an extraordinary first episode at Messe Berlin, celebrating the creative energy of streetwear brand 6PM and its visionary founder, Achraf. The festival stage underwent a dramatic transformation, with our team delivering a striking design entirely crafted from inflatables. The centrepiece was an enormous pink structure inspired by a puffer jacket, which enveloped the stage in a bold, fashion-forward statement. Towering above the crowd stood a 10-metre inflatable of Achraf himself, symbolising the larger-than-life presence of 6PM in streetwear culture.
Given the short timeframe we had for installation, we chose inflatables for their flexibility and rapid setup, allowing us to bring this ambitious design to life without compromising on quality. Our large team was on-site to oversee both the intricate installation and full operation of the show, ensuring everything ran seamlessly. The design was crafted to shine just as brightly in daylight as it did at night, seamlessly integrating daylight special effects to enhance the atmosphere.
The impressive lineup, featuring Central Cee, A Boogie Wit Da Hoodie, Luciano, Reezy, Pashanim, and Ski Aggu, delivered dynamic performances, keeping the energy high from start to finish. This first episode of the 6PM Season Festival set a powerful tone, blending cutting-edge design with unforgettable live music, creating a truly immersive experience that reflected the bold spirit of 6PM.